Question:

Betsy wants to make sure there aren’t any glaring issues with one of her bid strategies. Where can she get a quick glimpse of the status in DoubleClick Search?

Answer:

Health panel overview
Run a budget report and check actual versus forecasted spend
Budget Management tab
Pull a report and include cost per action (CPA), cost per click (CPC)

Other Exam Posts

Matt has run so many reports he’s having trouble figuring out what to pay attention to and what steps to take. What best practice could you give Matt?

Hire an analyst Review the health panel overview Look at historical data — that always forecasts future performance Look for patterns across reports

Lucy wants to get an idea of how her bid strategy would perform with a 10 percent increase of weekly spend, without risking her budget. What feature in DoubleClick Search could help Lucy out?

Forecasting Attribution modeling Portfolio bidding Bid strategy health

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