Question:

Bert wants to make sure his bid strategies aren’t optimizing for $3 sticker purchases instead of the $500 skis. How can he set this up in DoubleClick Search?

Answer:

  • Create a bid strategy with custom Floodlight variable data as a weighted goal
  • Create a display remarketing strategy using both sticker and ski customers
  • Increase daily budget for high-performing keywords
  • Create a new campaign with adaptive geo-targeting for cold regions

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