- Create a bid strategy with custom Floodlight variable data as a weighted goal
- Create a display remarketing strategy using both sticker and ski customers
- Increase daily budget for high-performing keywords
- Create a new campaign with adaptive geo-targeting for cold regions
Once budget plans are set in Budget Management, what is a best practice for allocating spend to meet DinoWorld Theme Park’s business needs?
Enable A/B testing of DinoWorld landing pages to manage spend during seasonal fluctuations Remove 10 percent of spend from each DinoWorld budget group to account