Question:

Based on the data below, which is the most effective advertising campaign? (2)

Answer:

  • Campaign 1 because it has a greater return
  • Campaign 1 because it drove more leads
  • Campaign 2 because it has a greater return
  • Campaign 2 because it drove more leads

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What is an attribution model?

The rule, or set of rules, that determines how credit for sales and conversions is assigned to touch points along conversion paths A code that

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