Jill is in the process of conducting conversion rate optimization (CRO) for their business, Stovesy. Jill understands that the ﬁrst step in the CRO process is to identify opportunities on Stovesy’s site and app. Carrying out quantitative and qualitative research achieves this outcome. Which of the following insights are part of quantitative research when it comes to CRO?
User insights Competitive insights Brand insights Data insights