Question:

Autosity feels that they have room to improve their mobile conversion rate (mCvR). They’ve asked Karl to identify opportunities to improve this area. Which of the following actions would help Karl to identify opportunities in improving Autosity’s mCvR?

Answer:

Reviewing search term reports in their Google Ads account
Analyzing demographic reports for Autosity’s industry
Comparing the desktop conversion rate to mCvR
Accessing the desktop version of the site from different locations

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