Question:

App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment. How should you approach assets to achieve strong results?

Answer:

App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment. How should you approach assets to achieve strong results?

  • Upload fewer creatives than previous app campaigns.
  • Provide identical videos with minor differences.
  • Provide identical videos cut to different lengths.
  • Use diverse creatives in content, theme, length, and orientation.

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