Question:

Amir works as a marketer at Dogily, a business comprised of marketing, development, designer, and leadership teams. Amir and the other teams have instructions to work from the same standards and to follow the same principles. Why is it important that all teams at a user-focused organization work from the same standards and follow the same principles?

Answer:

So that the teams can collaborate on leadership efforts
To make sure branding consistency and minimize errors
So that all teams can handle user feedback
To create diverse strategies within each individual team

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Famke is the marketer for BigHair.com. She’s patterned the design of her web site after Wig-a-rama.com, a successful competitor’s site. Sales from the site haven’t been as successful as she hoped. She’s asking you for advice to improve the marketing effectiveness of her web site. What advice would you give to Famke to make her site more successful?

Add a PCI-compliant payment gateway to bolster user confidence in site security. Remove all flash content and switch fully to HTML5. Focus on providing a seamless experience

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Delivering a relevant web page Using known user signals Using given information Dynamic merchant processing

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