- Building relationships between teams like marketing and product
- Having the marketer take sole responsibility of making user-centric design
- Having each team measure different key performance indicators (KPIs)
- Investing heavily in developer resources
Tramly is a business focused on improving their conversion rate optimization. Tasked with deciding which projects within Tramly are worth testing, Marisa is using the PIE framework to help make that decision. Which of the following questions would fit in with the PIE framework criteria?
Why is one Google Ads campaign performing better than another campaign? Why is the majority of traffic to the site coming from mobile devices? How