- A press release or job posting from a good-fit company
- A good-fit person mentioning a relevant keyword or hashtag on social media
- A good-fit person mentioning one of your competitors on social media
- A good-fit person submitting a form on your website.
How can you start building rapport before getting on a call?
By researching your prospect By practicing your sales pitch By sending multiple emails to prepare the buyer for the call By preparing a discount ahead