- Aligning with developers to create options for testing site and app improvements
- Running tests across advertising platforms and implementing results to improve efforts
- Implementing tracking for measurable outcomes and share data across teams
- Supporting and encouraging testing and enabling budgets to allow for it
Windsor Jones, Vice President of Sales for EuropeanTours.eu has ordered his marketing team to improve the website. Revenue from the site has dipped, and he thinks it’s because the landing page is unfriendly. As the head marketer for EuropeanTours.eu, you must determine if he’s right or wrong. What tool can you use to measure the effectiveness of your landing page?
Google Web Vitals Test My Site Google Ads landing page report Chrome UX Report