- It has customer testimonials on the homepage that tell real-world stories of why to use the product.
- It includes the destination and date search form that most visitors come looking for up front, guiding visitors to the logical next step.
- It’s easy to consume. The impactful image almost acts like a story.
- The primary call-to-action (“Search”) contrasts with the background and stands out; but the secondary call-to-action for hosts is visible above the fold, too.
What are the two most popular review sites? Select all that apply. Facebook Google Reviews Foursquare Consumer Reports Yelp