Question:

AirBnB is always optimizing their homepage to create an exciting and engaging experience for website visitors. Looking below, how is this homepage optimized to entice visitors to book a trip? Select all that apply.

Answer:

  • It has customer testimonials on the homepage that tell real-world stories of why to use the product.
  • It includes the destination and date search form that most visitors come looking for up front, guiding visitors to the logical next step.
  • It’s easy to consume. The impactful image almost acts like a story.
  • The primary call-to-action (“Search”) contrasts with the background and stands out; but the secondary call-to-action for hosts is visible above the fold, too.

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