Question:

A sports ticket vending business called StadiumSpirit feels like some of the pages on their website are weaker than others. The teams at StadiumSpirit understand that identifying these pages is crucial for conversion rate optimization (CRO). Which of the following actions can help StadiumSpirit to identify which pages need the most attention with regards to CRO?

Answer:

Having a designer inspect the cosmetic side of the pages
Checking the “Landing pages” section in Google Ads
Reviewing the website’s funnel or flow
Comparing other businesses’ websites against their own

Other Exam Posts

Rachelle is new to conversion rate optimization but is eager to get started. Which of the following steps should be her ﬁrst priority?

Using data and user feedback to identify areas of opportunity Implementing an A/B test on the homepage Speaking to the developer team about implementing changes

Fred is explaining to their client, Munchoo, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the “messy middle” include?

The exploration and evaluation phase The initial search and exploration phase The exploration and action phase The initial search and action phase

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