- Checking the “Landing pages” section in Google Ads
- Comparing other businesses’ websites against their own
- Reviewing the website’s funnel or flow
- Having a designer inspect the cosmetic side of the pages
Noel is responsible for leading the testing at SweetFizz. Noel has been using a testing platform for SweetFizz’s site. Why should SweetFizz integrate their testing platform with their site analytics?
To quickly and easily identify problem areas To allow site users to see results of the tests To automatically forward relevant data to the Google