- Send a formal email explaining your product and asking them to share it with their networks
- Tweet each influencer you’d like to attract every day for a minimum of 3 weeks
- Wait until your product is successful and the influencers come to you
- Start building a relationship by engaging with the content they share
The key question you want to keep in mind while undertaking a social media audit is: “What value is your organization adding to your customers through social media now vs. _______________?”
the value your customers are providing to you the value you want to be adding the number of followers you gain per quarter the amount
